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A few years back I was staying at the Bowery Hotel in New York City, having dinner outside the restaurant there. It was a lovely, quiet night in NYC and the food and wine were great. At some point during my meal I noticed a group of men with large cameras congregating nearby on the sidewalk. I didn’t think they were there for me, but I was curious why they kept staring at me. Perhaps they thought I was someone else.
Behind me, inside the restaurant, carefully hidden behind the wall, practically sitting in the corner (it had to be uncomfortable) was Cameron Diaz. I took a moment to realize that the experience I was having was far more enjoyable than the one she was having. Imagine it. Cameron Diaz can’t sit outside on the street and enjoy a nice dinner in the open air. Unless she wants to be bombarded by paparazzi and mobs of tourists and fans. How sad that must be, to always be cooped up inside places, shoved into the corner so no one can see her. What a limiting life.
A while later, one of my movies was having a premiere at the Egyptian Theatre in Hollywood. I received a call from a PR (Public Relations) person, who asked if their client could be added to the guest list. Sure, I said. The PR person added that the paparazzi would be alerted, to get good photo ops. That surprised me. And, suddenly the world of celebrity became crystal clear. Most of these people were famous for no reason. They were famous because their PR people arranged for it to appear as though they are famous.
Cameron Diaz, obviously, has a reason to be famous. She’s appeared in many movies that have been seen by billions of people. There’s a reason she’s recognized. But, there are a lot of people out there who have no reason at all to be stalked by paparazzi.
Once at LAX, I saw a black suburban drive up and stop. A famous got out and walked across the sidewalk to the special entrance of American Airlines. Just before the actor got out of the car, a paparazzi had arrived and was waiting for him. I wondered: how did the paparazzi know the actor would arrive at precisely 9:26 a.m. for a quick 30-second walk across the pavement? What are the chances? We all know there is no such thing as coincidence. I’m pretty sure the actor’s PR person had called someone to insure that his or her client would be photographed at LAX.
It’s true: Hollywood is an illusion. Both on screen and off. Of course, the general public, or Sheeple, have no idea how fabricated it really is. So you can either use it to your benefit, or expose it. But, my advice is, if you have something to sell or share with the world… might as well use it.