One of my consulting clients recently asked me to help her clarify the difference between the various types of film festival premieres, and help her analyze her film festival strategy.
She asked, “What are World Premieres as compared to, say, Regional and/or Local Premieres? More specifically, can I have a local premiere or a U.S. Premiere before the World Premiere, or is there a specific one that is supposed to happen first?”
Filmmakers and the media throw the word “premiere” around so often in the film world, I can understand how it can sometimes be confusing. For the purpose of this article, we’re talking about various types of film festival premieres. Or premieres that independent filmmakers should be concerned with. We’re not talking about the red carpet “premieres” that Hollywood might have in London, New York, or Los Angeles that have nothing to do with a film festival. Those types of “premieres” are usually held for publicity purposes to kick off a global theatrical release.
At film festivals, when you have a World Premiere, that means it’s the first time your movie will screen publicly in the world. Some film festivals only accept films with World Premiere status, such as Sundance. If you have already screened at another festival prior you could be disqualified from participation. Some film festivals do not require a World Premiere status; so it’s important know their rules before you submit your movie. I advise people to submit to the festivals that require a World Premiere first, because you can always submit to the other festivals later.
Likewise, there are festivals that require a country or regional kind of Premiere Status. A US Premiere is the first time the film screens publicly in the US, and a NYC Premiere means its the first time the film is screened in NYC, and so forth.
My consulting client continued, “A Chicago festival that runs in mid-October is where I want to be the official Premiere of my short film…but…an L.A. festival that I also want to submit to is hosting their event during the first week of October and their notifications of acceptances/rejections are released two months before the Chicago notifications. If I get into both festivals, can I still designate the Chicago one as a ‘World’ premiere even if I already screened at the L.A. one a few days prior? Also, does any of this premiere lingo (world, U.S., International, Regional, LA, NY, East Coast, West Coast, Midwest, etc.) used at festivals, to distinguish one premiere from another premiere, really matter?”
I always suggest entering as many festivals as you can. Sometimes one is limited by funding (if you entered all of them you’d spend thousands on submission fees). If you get accepted into two or more festivals that each require a World Premiere, you always have the option to decline being in the less desirable. In this case, I suggested if she gets into both the LA and Chicago fests, to screen in both. I don’t see the trouble in saying your World Premiere is in Chicago—especially if the LA screening date was just within a few days of the Chicago date.
The use of the word “premiere” in various fests is just used to promote the fest itself. If they can tell their regional newspapers that they have movies that have never before been seen in St Louis, for example, then it could draw more of a crowd because it sends the signal if someone wants to see your movie, they better come see it because they may not get another chance.
When my movie CASSEROLE CLUB got into Raindance, we had to promise it would be a UK Premiere, but they didn’t care whether or not the film previously screened in the US, etc. But, when it was time to see if we could get into Berlinale, Berlin said we couldn’t be considered because we’d already screened at Raindance. They wanted a World Premiere (or at least a European Premiere). Now, had I been accepted to both Raindance and Berlinale, and had their dates been closer, I might not even mention Raindance, and if Berlin found out, I could have told Berlin that the Raindance screening was an unfinished test screening, or “Sneak Peek” and that the “finished” movie would show at Berlin for the first time, making it a World Premiere. (I haven’t tried that kind of scenario yet, so I’m not sure if it would even work, but it seems plausible to me and Berlin might buy that).
Lastly, I think any “premiere” lingo is really about marketing and festivals just want to make sure they have ticket-buying customers.