O, THE IRONY

In order to have a successful career, or maybe even branch out into a new field within your industry, networking is very important.  It’s especially important when making movies.  But, it’s damn near impossible to be doing any kind of networking (whether in-person or on social media platforms) when you’re actually making a movie.

I just found out about a social media site called Slated (it’s basically LinkedIn for the movie business, with a who’s who of members—although I know several high profile celebrities, distributors and filmmakers personally who aren’t on it, so whatever that means).  Allegedly this is a site where people can meet up with other industry folk to get jobs, raise funding, and meet other likeminded filmmakers.

But I’ve never heard of it.  How do all these people know about it?  Why is Matthew Broderick on there?  Why is my sales agent Erika on there?  I even found the profile for a friend of mine on there!  Clearly there are people who have taken the time to read something I wasn’t reading.

I get frustrated in moments like this because for a brief moment I feel out of the loop.  But, then I remember, the reason why I’ve been out of the loop is because I’ve been making movies.  And when one is actually making a movie, there’s little time to be going to meetings and reading the trades by the pool.

I finished shooting a feature film about a month ago, then started to assemble the rough cut immediately so I could get it finished before I had to leave the country for another feature film shoot.  I leave the country in two days, and just got the rough cut done.  Goal accomplished.  So, I had some time to do some networking research, discovered Slated, and I decided to sign up.

Now Slated is asking me to fill out my profile, upload a photo, my bio, who should I follow, how I should connect my Facebook and LinkedIn and twitter accounts.

It’s a full time job to do shit like that.  Why can’t there be just one site?  Why do there have to be a hundred?  And why is it expected that anyone in the public eye MUST have a presence on every single one of them?  It’s exhausting to deal with.  Then, I remember… this is why I need to hire an army.

Martha Stewart doesn’t run her own Pinterest, Facebook fan page, twitter feed, Instagram, blog, website and all those other feed lots.  She has a team of people doing it for her.  It’s their full time job.

And one really does need an army to manage all the feed lots at the same time.

And I suppose when they start working, they can be the ones to set up all my profiles on each of the new feed lots they uncover.  O, what a dreamy world that will be.

Until then, I’m off to direct another feature film.